From April 2018 to October 2019 I worked on all communications for the public diplomacy campaign Wunderbar Together (Deutschlandjahr), also known as the Year of German American Friendship. Working out of the headquarters in Washington D.C. our team brought an authentic German experience to Americans across the United States.
This page gives an overview of the campaign and includes a few highlights from the public-facing work I did. A lot of my effort though, was put into strategy behind the scenes through program management, editorial production, content creation, message development, research, and analytics.
Wunderbar Together is a comprehensive and collaborative initiative funded by the German Federal Foreign Office, implemented by the Goethe-Institut, and supported by the Federation of German Industries (BDI).
Working with over 200 partners, this initiative showcases the close bonds between the US and Germany through over 1,000 events in all 50 states. Through painting a picture of everything German-American relations stand for, including science, the arts, culture, language, business, and sports, the Deutschlandjahr seeks to create an exchange of ideas with all Americans, not only in New York, Washington D.C. and Los Angeles but also in the heart of the country.
Wunderbar Together looks forward to celebrating with Americans across the country! Join in the experience and share your German-American story at www.wunderbartogether.org.
Wunderbar Together Facebook Page
Below is a selection of posts that saw especially strong reach and engagement with our audience. The first graphic is from the year-long Share Your Story sub-campaign which featured stories from our audience on what German-American friendship means to them. The Dirk Nowitzki material was part of a month-long social media caption contest. The winner ( = most-liked caption) received a signed jersey from the Mavericks' Allstar.
Mission: Our motto is "Wunderbar Together" (wonderful together) because we believe Germany and the U.S. do better together rather than apart. Our deep ties in culture, economics, and politics are proof of the success of this sustained cooperation over the last 50 years. We seek to highlight the benefits of this relationship and show how the lasting and positive impacts of this friendship have been a point of strength for the partners.
Spoonfuls of Germany Facebook Photo Album: Summer Edition
Curated by Michelle Offik and Derek Jackson. All photos courtesy of © Nadia Hassani, Spoonfuls of Germany.
Looking to spice up your summer barbeque or dinner party with something different? Check out this delectable array of German recipes from our food blog Spoonfuls of Germany. This inspiring cuisine will keep everyone "satt" (full) and guests wondering where you learned to become such a culinary master. Enjoy! #WunderbarTogether
All recipes can be found at www.spoonfulsofgermany.com/recipes
Wunderbar Together Instagram Story: PopUp Tour Chicago
For the campaign's PopUp Tour event in April/May, I went to Chicago to work with the PopUp team, capturing footage for the official Wunderbar Together Instagram channel. This image compilation highlights a variety of content that was featured on the campaign's Story feed.
About PopUp Tour Chicago: The PopUp Tour is a centerpiece of Germany Week and the official roadshow of ‘Wunderbar Together / The Year of German- American Friendship’. The PopUp Tour combines an impressive culture tent with mobile presentation modules, and various flexible pop-up edutainment elements. Through business conferences, panel discussions, culinary programs, science slams, art exhibits, and concerts to interactive student-focused events, the PopUp Tour provides entertainment for all. The PopUp Tour highlights the many ways our two countries make each other stronger through cultural, economic and business ties.