Michelle is an excellent digital strategist with a keen understanding of how to create tailored campaigns that resonate with segmented audiences. During our work together on a campaign designed to highlight the shared history and mutually beneficial relationship between the U.S. & Germany, Michelle consistently found ways to optimize our strategy and diversify our content offering. Michelle is communicative, never misses a deadline, and recognizes the importance of providing data-driven supporting evidence to folks in the C Suite when making strategic decisions about the trajectory of campaigns. Michelle was a pleasure to work with and I hope we get the chance to collaborate again soon!
Dan Smith, Associate Director, APCO Worldwide
As part of my blog’s participation in The Year of German-America Friendship (Deutschlandjahr), Michelle did an excellent job on the outreach strategy and implementation – developing an editorial calendar for when and in which channel my blog stories would be posted, selecting suitable visuals, creating spot-on summaries and teasers, and rotating content based on seasonality and traffic analysis, all in highly professional manner, and promptly.
Working with her greatly contributed to making my participation in The Year of German-American Friendship a success, and a pleasant experience.
Nadia Hassani, Author and Blogger, Spoonfuls of Germany
Michelle has done excellent work consulting on current business trends in the nonprofit sector for my corporate audience. She has utilized well her knowledge of best business practices to capture the essentials of how nonprofits can effectively communicate their missions and goals to clients. For example, her expertise in strategy and marketing combined with her attention to detail and a strong background in editorial work assisted me with delivering concisely written and well-summarized materials for my business partners, something I previously had not been as knowledgeable about.
I would definitely recommend her for consulting on ways your business or nonprofit can strategically and successfully maximize its reach and message, so that you may better target the right clientele, both online and in the real world.
Confidential Client, Chief Financial Officer (Washington, DC)